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Online and Offline Marketing

Marketing is all about being creative to maximize results within a set of objectives and budget.

One of the biggest misconceptions is that the only way to get traffic to your website is to come up on Google's first page. Not true! (Granted, that helps, but let's face it: not everyone can come up in the top 10 listing for their primary search terms.) If you don't have the budget to simply buy (PPC) your way to the top, there are other ways to get traffic to your site (including Organic SEO).

There is a lot more to marketing your business than a website. Does all your print material match your website? Do you follow up with customers for additional services? Do you provide any retail merchandise? What about signage or billboards? What about striking up relationships with other businesses who could refer business to you? Are you overlooking the simple things like putting custom screen savers on office computers or putting your logo on a mouse pad as a give-away? Or if you don't have computers in your offices, what about a simple, well-designed 8.5x11 glossy stand-up? 

Not all marketing has to involve huge budgets. A lot of our ideas can be implemented for little or even no cost. And for larger scale campaigns, we can also put together targeted mailing lists (email or physical addresses) to put flyers or ads out to local, regional or national recipients.  

 

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